Bensons for Beds' #becomfortable Ad Focuses on Contentment

By: Katherine Pendrill - Jul 29, 2016
References: youtube & bensonsforbeds
The UK-based bed and furniture retailer 'Bensons for Beds' launched its #becomfortable campaign as a way to convey the importance of comfort to different people. Showing everyone from infants to couples, the ad demonstrates the importance of a cozy bed in the family home.

The #becomfortable ad campaign for Bensons for Beds is a one-minute commercial that revolves around the idea of comfort. The ad showcases may different individuals lounging around in their beds for different reasons. Whether it is hitting the snooze button before work or snuggling up to the family pet, the ad demonstrates just how important a cozy bedroom environment can be.

By focusing on the importance of comfort and contentment, the Bensons for Beds ad shows that there are many reasons for consumers to put an effort into purchasing the right bedroom furniture pieces.