Petty Celebrity Theft (as Advertising) - David Beckham Pulls a Britney? (VIDEO)

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Ayman Helweh
On: Jun 20, 08
1493 Trends
677 Comments


Petty Celebrity Theft (as Advertising) - David Beckham Pulls a Britney? (VIDEO) [Edit]


Petty Celebrity Theft (as Advertising) - David Beckham Pulls a Britney? (VIDEO)
Petty Celebrity Theft (as Advertising) - David Beckham Pulls a Britney? (VIDEO) 2
Petty Celebrity Theft (as Advertising) - David Beckham Pulls a Britney? (VIDEO) 3






Petty Celebrity Theft (as Advertising) - David Beckham Pulls a Britney? (VIDEO) 990 Views - Click for Gallery

Remember when Britney used to take lighters from convenience stores without paying for them? Obviously, she has inspired the director of this new Sharpie marker commercial to show David Beckham stealing a Sharpie.

Hot on the heels of his new Emporio Armani underwear ads, David Beckham is featured in a new Sharpie marker commercial. Yes, the famous multi-million dollar soccer player is now promoting Sharpie markers…

In the video, Beckham signs autographs and tries to keep the coveted marker, but to no avail. He even fights a little girl to get hold of the elusive Sharpie. Finally, Beckham sneakily hides the marker (in his underwear?) after signing a magazine for a female fan.

Probably the idea came from him signing hundreds of underwear pairs? Quite close… Beckham shares, “I have always enjoyed signing autographs for people, especially since I used to love getting my heroes’ signatures when I was younger.”

Beckham then professes his love for the markers, “I love to use Sharpie markers, so it’s a natural choice for me to partner with them.”

I think Beckham should take it easy with all these endorsements. Over-saturating the media with campaigns may take away from his own brand value.

Check out recent Beckham campaigns:

Soccer Players as Strippers - David Beckham for Emporio Armani Underwear (GALLERY)

One of the hottest viral stories today is that Armani has unveiled new Emporio Armani underwear ads featuring David Beckham in their autumn/winter 2009 campaign. The first glimpse of the new ads is a… [More]




Celebrity Branding for Social Networks - Indiana Beckham for Pepsi Youniverse (VIDEO)

David Beckham channels action hero Indiana Jones in the newest TV ad for Pepsi which promotes a new social networking website (pepsiyouniverse.com) created in conjunction with Youniverse, a software developer… [More]




Erotic dVb Ads - Intimately Beckham Night (VIDEO)

David and Victoria have launched Intimately Beckham Night, new his and hers fragrances under their dVb line. “I think this perfume is very much ‘us.’ If you look at the packaging, you can see it’s stylish,… [More]







Via: justjared.buzznet  


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