'East Side Homeboy' Promotes the Beauty & Youth Fall/Winter 2010 Line

By: Marissa Brassfield - Published: Nov 1, 2010 • References: & highsnobiety
To promote the Beauty & Youth Fall/Winter 2010 line, the label collaborated with HUGE Magazine for a free lookbook magazine. Instead of an advertorial inside a fashion magazine or an online lookbook, this free magazine lookbook will appear inside Beauty & Youth United Arrows retail locations.

Despite the rise in online or video lookbooks, Beauty & Youth decided to go old-school and release its lookbook in print form. See shots from the Fall/Winter 2010 collection above. Stats for Lookbook Magazines Trending: Older & Warm
Research: 12,988 clicks in 290 w
Interest: 4 minutes
Concept: Beauty Youth Fall Winter 2010
Related: 117 examples / 90 photos
Segment: Males, 18-35
Comparison Set: 43 similar articles, including: summer party lookbooks, self-shot lookbooks, and 50 men's fall collections.