'East Side Homeboy' Promotes the Beauty & Youth Fall/Winter 2010 Line

By: Marissa Brassfield - Nov 1, 2010
References: beautyandyouth.jp & highsnobiety
To promote the Beauty & Youth Fall/Winter 2010 line, the label collaborated with HUGE Magazine for a free lookbook magazine. Instead of an advertorial inside a fashion magazine or an online lookbook, this free magazine lookbook will appear inside Beauty & Youth United Arrows retail locations.

Despite the rise in online or video lookbooks, Beauty & Youth decided to go old-school and release its lookbook in print form. See shots from the Fall/Winter 2010 collection above.