Superstar

These L’Officiel III Beauty Salon Ads Promise Pretty Selfies

By: Laura McQuarrie - Published: May 21, 2014 • References: adeevee
These L’Officiel III Beauty Salon ad posters are made up of tons of small emojis, illustrating that its beauty-related services will provide you with "more compliments per selfie."

The ads feature illustrations of models like Gisele Bündchen, made up of approving thumbs ups, happy faces with heart-shaped eyes, hearts, kissy lips and plenty of smiling cat icons, positively purring in approval.

The clever ads from Lew'Lara\TBWA, based in São Paulo, Brazil offer a brilliant way for the beauty salon to celebrate beauties from its home country, as well as nod to popular things of the moment, including emoticons and selfies. Portraits made up of emojis are not quite new, but this approach is less mosaic-like and more dynamic, with tons of detail to look at.