Clinique's Immersive Shop Embraces Virtual Reality's Perks
Kalina N — April 2, 2019 — Art & Design
During New York Fashion Week, Clinique launches a beauty pop-up shop that harnesses the power of virtual reality to deliver an unforgettable consumer experience. The temporary activation is built around the company's Clinique iD where customers select three hydration bases and one active cartridge concentrate to treat specific skin types.
The first point of contact between the client and the beauty pop-up is the 'Clinical Reality' station where skin issues are identified through a detailed scan of one's face. After a quick survey, the system recommends the best course of action and Clinique iD products. Next, consumers are invited to grab a sample of the recommended Clinique iD formula and then personalize the packaging with "some very Instagram-ready stickers."
The virtual reality feature of the beauty pop-up comes as an immersive extra to Clinique's activation. Guests are invited to take a virtual reality tour to Iceland.
The first point of contact between the client and the beauty pop-up is the 'Clinical Reality' station where skin issues are identified through a detailed scan of one's face. After a quick survey, the system recommends the best course of action and Clinique iD products. Next, consumers are invited to grab a sample of the recommended Clinique iD formula and then personalize the packaging with "some very Instagram-ready stickers."
The virtual reality feature of the beauty pop-up comes as an immersive extra to Clinique's activation. Guests are invited to take a virtual reality tour to Iceland.
Trend Themes
1. High-tech Beauty Pop-ups - Disruptive innovation opportunity: Explore the use of virtual reality and personalized experiences in beauty pop-ups to enhance consumer engagement.
2. Immersive Consumer Experiences - Disruptive innovation opportunity: Incorporate virtual reality and interactive elements to create memorable and interactive consumer experiences.
3. Personalized Skincare Solutions - Disruptive innovation opportunity: Develop technology that can scan and analyze skin to provide customized skincare recommendations.
Industry Implications
1. Beauty and Skincare - Disruptive innovation opportunity: Implement virtual reality and technology in the beauty and skincare industry to offer personalized solutions and attract tech-savvy consumers.
2. Retail and Pop-up Stores - Disruptive innovation opportunity: Integrate virtual reality and immersive experiences in pop-up stores to drive foot traffic and create unique shopping experiences.
3. Virtual Reality Technology - Disruptive innovation opportunity: Further develop virtual reality technology to create realistic and interactive experiences in various industries, including beauty and retail.
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