Bandai's 'Otona Joshi Biyori' Appeals to Adult Women with Cute Cosmetics

By: Laura McQuarrie - Jun 17, 2016
References: japantrends
It might seem as though an Asian beauty boutique filled with anime-inspired cosmetics would appeal to a young demographic of female tweens and teens, Bandai's 'Otona Joshi Biyori' is set to specifically target groups of women in their 20s and 30s.

The "character beauty shop" on Tokyo Character Street will feature a variety of cosmetics from franchises like Sailor Moon, Hello Kitty and Rascal the Racoon, appealing to grown-up women who get a sense of nostalgia from the familiar animated characters.

It isn't often that merchandise can be licensed in such a way to appeal to people of all ages, but in Asia, elements from popular anime series have successfully been integrated into everything from cafes and clothing to toys.