Now you have something that can add personality to your boring floor: a tire track rug! The rug has tires imprints to make your guests realize how accomplished you must be. Only a successful people could afford to drive their car in their own home!

Implications - Consumers are continually looking for ways to personalize their homes' interior decor. Innovative floor coverings, such as this rug imprinted with tire tracks, offer homeowners a way to express their love for cars and racing that doubles as a conversation starter for guests. Companies can take advantage of this opportunity by producing home accessories that cater to the interests and hobbies of a niche market.