'Beautiful and Fast' Windows 8 Ad Markets the Product in a Bizarre Way

By: Michael Hemsworth - Published: May 15, 2013 • References: dailypicksandflicks
Released in Asia, the 'Beautiful and Fast' Windows 8 advertisement introduces the operating system to the market in a bizarre way. Featuring a few ladies in what appears to be a beauty contest of sorts, the women attempt to put their makeup on within ten seconds. While the first two scramble around and fail the task, the third takes her time before slamming her face on the palette she has created on the table; the slogan 'Beautiful and Fast' flashes on the screen.

The 'Beautiful and Fast' Windows 8 advertisement is quite strange and grabs the attention of customers by offering something of a shocking experience. While they might be confused as to what they're watching at first, the ending doesn't offer much of an answer, which in turn can lead to them telling friends about it and thinking deeper. Stats for Odd Operating System Ads Trending: Older & Mild
Research: 469 clicks in 158 w
Interest: > 3 minutes
Concept: 'Beautiful And Fast' Windows 8
Related: 101 examples / 78 photos
Segment: Females, 12-55
Comparison Set: 37 similar articles, including: massive shopping center slides, compact mobile computers, and giant touch screen surfaces.