McCANN Designs Beaujolais Noveau to Paint One's Teeth

By: Jamie Danielle Munro - Published: • References: mccann & thedieline
To celebrate its limited edition wine, Beaujolais Noveau had McCANN design a packaging to poke fun at the fact that the drink wasn't really that good.

The wine comes in a paint can, where users can pour it directly from the canister. Because the main purpose of this wine is to get users drunk rather than offer pure enjoyment through taste, McCANN decided to encourage consumers to "paint their teeth" with the product. The canisters even detail how many glasses are needed to convert one's teeth into a purple color.

Instead of sticking with a traditional boxed wine, which usually doesn't exude high-class taste anyway, McCANN decided to poke fun at this less-than-perfect wine for Beaujolais Noveau. The result was plenty of attention on social media, and a packaging look that's different from all other wines. Stats for Paint Can Wine Packaging Trending: This Quarter & Buzzing
Traction: 658 clicks in 21 w
Interest: 0.6 minutes
Concept: Beaujolais Noveau
Related: 70 examples / 54 photos
Segment: Neutral, 18-55
Comparison Set: 26 similar articles, including: fanciful bottle branding, crumpled paper bag packaging, and vulgar beverage branding.