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Everyone needs a little sexual fantasy from time to time, even if one is constantly surrounded by family members (perhaps especially because one is constantly surrounded by family members); enter the Beate Uhse TV. This German adult entertainment provider offers erotic channels that can be protected from children thanks to their child lock.

Conceived and executed by Hamburg-based ad agency Kempertrautmann, the Beate Uhse TV print ad campaign is conflictingly racy and cute. As though advocating the best of two worlds, each ad shows two contrasting images: a cute cartoon poster that strategically covers the sensual model underneath, all except for her long, sexified legs.

Extremely eye-catching, the Beate Uhse TV print ad campaign is quite clever and creative. I especially like the use of bright, crayon-like colors that reinforce that childish aspect.