PayPal, eBay & MillerCoors Step Up to #BeatCancer

By: Marissa Brassfield - Published: Oct 17, 2009 • References: beatcancereverywhere & mashable
PayPal, eBay and MillerCoors are looking to use Twitter for some large-scale fundraising at the Blog World Expo using the hashtag #beatcancer. The corporations have pledged to donate a penny for every tweet, blog post and Facebook mention that includes #beatcancer.

According to Mashable, #beatcancer organizers are looking to break a Guinness Book World Record for the distribution of the largest mass message through social media. The #beatcancer fundraising effort is only in effect for today, Saturday, so if you haven’t done so already, send your #beatcancer tweet, blog post or Facebook update! Stats for Collaborative Twitter Fundraising Trending: Older & Chilly
Research: 4,204 clicks in 344 w
Interest: 2.5 minutes
Concept: Collaborative Twitter Fundraising
Related: 62 examples / 48 photos
Segment: Neutral, 18-55
Comparison Set: 23 similar articles, including: social media copycats, 31 ways to bank, and astrology-based social networking.