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The Bearded Lady Bourbon Campaign Urges People to 'Stay Strong'

By: Meghan Young - Published: • References: cumminsross & ibelieveinadv
The Bearded Lady Bourbon campaign takes the name of this American whiskey to heart. It follows a traveling transgender individual from the airplane to the airport washroom. Although this might not seem very interesting at all, anyone who has flown by plane knows that this isn't necessarily the easiest form of travel no matter how much time it saves. From screaming children to strict custom officers and nosy gentlemen, it can be quite taxing. Hence the Bearded Lady Bourbon campaign's tag line, "Stay strong."

Conceived and executed by CumminsRoss, an ad agency based in Australia, the Bearded Lady Bourbon campaign was creative directed by Jason Ross with creative by Toby Cummings and Ed Howley. The hilarious images were styled by Etta Curry, shot by photographer Danny Cohen and retouched by Outpost. Stats for Transgender Alcohol Ads Trending: Older & Warm
Traction: 4,303 clicks in 89 w
Interest: 1.8 minutes
Concept: Bearded Lady Bourbon Campaign
Related: 52 examples / 40 photos
Segment: Neutral, 18-55
Comparison Set: 19 similar articles, including: friendly gibe ads, hidden message travel ads, and double vision ads.