Prodigy

The BEAMS 2012 Fall/Winter Lookbook Has Relaxed Outerwear

By: Cody Turner - Published: • References: shop.beams.co.jp & hypebeast
Japanese brand and retailer BEAMS just put out its BEAMS 2012 Fall/Winter look book that contains some smart-looking seasonal pieces.

BEAMS' collection of autumn-wear consists of a mixed variety of outdoor apparel that boasts a relaxed feel. The puffy vests, all-over print button-ups, sneakers, jackets, graphic gloves and caps all comprise this British-inspired men's line. It seems that a significant amount of attention was put into the styling and set-up of this look book, as each photograph does a great job of bringing the attention to each unique article of clothing.

Photos for the BEAMS 2012 Fall/Winter look book were shot by Osamu Yokonami and styled by Shun Katagai. The model pictured is named Oliver. Stats for Relaxed Autumn Hipster Campaigns Trending: Older & Warm
Traction: 5,717 clicks in 120 w
Interest: 3.4 minutes
Concept: BEAMS 2012 Fall/Winter Lookbook
Related: 108 examples / 83 photos
Segment: Males, 12-35
Comparison Set: 40 similar articles, including: collaged hipster catalogs, urban hipster camouflage couture, and hipster coupling campaigns.