Simond's Beach Lockers Protect Personal Belongings and Skin

By: Laura McQuarrie - Feb 19, 2015
References: adsoftheworld
Noticing that there's always one person who is designated to stay on the shore and watch the items that belong to others, Simond's developed beach lockers for item storage. Beyond offering a great way for people to secure their personal belongings, the skincare brand also set it up its Protecting Lockers as a place where people could slather themselves with sun lotion. When people went to set up a password for the lockers via a digital screen, a cute animation of a lotion bottle popped up, reminding people to take care of their skin.

Although this is an unexpected marketing stunt, it makes perfect sense for the brand to implement beach lockers in Chile, but it could just as easily be adapted for other beachy areas.