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Greenpeace ‘Bomb' Campaign

By: TrendHead - Published: • References: greenpeace.org & ibelieveinadv
These posters are part of the Greenpeace ‘Bomb’ series to raise awareness of environmental issues.

The first one has the tagline “Stop the catastrophe,” and shows an image of a tree that looks strangely like a mushroom cloud, brilliantly executed by Saatchi & Saatchi in Bucharest, Romania.

The plastic bag bomb and video is made by Grey, an advertising agency in Tel Aviv, Israel. And finally, the lovely sea bomb poster features the tagline “Every signature helps save our seas,” and is created by Ogilvy in Johannesburg, South Africa. Stats for Destruction Art for Awareness Trending: Older & Warm
Traction: 8,498 clicks in 317 w
Interest: > 3 minutes
Concept: Destruction Art For Awareness
Related: 66 examples / 51 photos
Segment: Neutral, 18-55
Comparison Set: 24 similar articles, including: open campaigns, tree porn, and extreme climate change protest.