The BDC by Wella Professionals 2011 Catalogue shares a passion for voluminous hair. The striking models allow their 'dos to take center-stage in this photoshoot. Coy curly hair, big frizzy afros and teased out updos are the prominent styles featured in the lookbook.
Grab your curling iron, teasing comb and a whole lot of hairspray to try and recreate the looks featured in the BDC by Wella Professionals 2011 Catalogue.
Implications - Consumers will likely invest in the products that provide them an experience that cannot be achieved on their own. Whether it be for financial or practical reasons, consumers will likely invest in products that generate similar feelings of excitement or buzz.
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Concept: BDC By Wella Professionals 2011 Catalogue
Related: 81 examples / 62 photos
Segment: Females, 18-55
Comparison Set: 30 similar articles, including: afro chic campaigns, 29 voluminous coifs, and big hairtography.
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