Captured by photographer Camilla Akrans, the BCBG Max Azria Spring 2012 ad campaign stars models Daniela Mirzac and Theres Alexandersson. They show off their athleticism in front of the lens in a fun and graceful manner. The youthful ensembles were styled by Laura Ferrara, while their flawless faces were done by makeup artist Wendy Rowe.
Bright, colorful and full of life, the BCBG Max Azria Spring 2012 ad campaign is perfect for the freshest of seasons. The leaping poses mimic the internal jumping for joy that many people are currently engaging in as the weather gets warmer and sunnier. Not to mention that the billowing frocks lend a soft and romantic vibe to the photo shoot while the angled, color-blocked patterns give each look a subtle edge.
Stats for Vibrant Leaping Ads
Trending: Older & Mild
Research: 3,585 clicks in 212 w
Interest: 2.6 minutes
Concept: Bcbg Max Azria Spring 2012
Related: 117 examples / 90 photos
Segment: Females, 18-55
Comparison Set: 43 similar articles, including: vibrantly fresh fashion, daring gymnast-inspired editorials, and youth-infused spring ads.
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