BBM Music is a fantastic new service that lets users pick fifty songs from a collection of licensed music. Users then have the opportunity to swap up to twenty-five of their songs for new ones every month.
The really interesting feature about BBM Music is the social aspect: users can access all of their friends music. The rationale goes: the more friends, the more music. Another interesting feature is that the music is stored in the phone’s SD card, so users can listen anytime.
Implications - Youth consumers are looking for ways to connect to their friends in the digital landscape. By socializing the music experience, BBM users get to discovery new music but also connect with their friends online in a meaningful way. Companies ought to take this into consideration to find ways to enable a more vivid social experience online.
Stats for Friend-Enabled Tune Finders
Trending: Older & Chilly
Research: 107 clicks in 232 w
Interest: > 3 minutes
Concept: BBM Music
Related: 46 examples / 35 photos
Segment: Males, 18-55
Comparison Set: 17 similar articles, including: energy poverty entrepreneurs, image-censoring apps, and media mogul infographics.
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