The Campaign Promotes Music That Has to Be Read

By: Meghan Young - Published: Nov 13, 2012 • References: dlvbbdo & ibelieveinadv
The campaign promotes a website catered towards music lovers. Contrary to what some may assume off the bat, it isn't a site where people can listen to music. Instead, the campaign brings people's attention to a place when they can catch up on the latest news involving music, a place that requires a person to read rather than listen. This is illustrated by a pair of eyeglasses that have been positioned to look like a musical note and the tag line, "Music you must read."

Conceived and executed by DLV BBDO, an ad agency based in Milan, Italy, the campaign was art directed by Matteo Pozzi and Valerio Mangiafico with creative direction by Federico Pepe and Stefania Siani. It will intrigue people in a simple and direct way. Stats for Musical Note Eyewear Ads Trending: Older & Chilly
Research: 1,202 clicks in 183 w
Interest: 0.8 minutes
Concept: Campaign
Related: 38 examples / 29 photos
Segment: Neutral, 12-55
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