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BBC Radio 1 Turned Their Listeners into Movie Stars

By: boom chicky boom - Published: • References: bbc
BBC radio 1 asked their listening audience to participate in a week long campaign of events to promote their commitment to transparency by offering a behind the scenes ‘access all areas’ showing of the BBC radio 1 studio. For the ‘Meet the Listeners’ event, BBC set aside a picture message day where they encouraged Listeners to send in a photo (they negotiated with UK mobile operators to allow free MMS messaging sent to a special code). 42,000 photos were submitted, and as a tribute to their loyal listeners, created a wonderful stop-motion film of their faces.

A selection and highlights of the photos are also displayed in a mosaic collage on the BBC Radio 1 website where listeners can try to spot their face in the crowd. Stats for 42,000-Photo Stop-Motion Trending: Older & Average
Traction: 2,503 clicks in 260 w
Interest: 4 minutes
Concept: 42,000-Photo Stop-Motion
Related: 48 examples / 37 photos
Segment: Neutral, 12-55
Comparison Set: 18 similar articles, including: stop-motion mustaches, 34 stop-motion innovations, and tourist radio uses interactive gps technology.