BBC Philharmonic Maestro Puts Kids in Command of Orchestras
Christopher DeLuca — July 21, 2011 — Unique
The BBC Philharmonic Maestro is a unique project that gives kids the opportunity to be the conductor of an orchestra. This interactive project, created via a collaboration between magneticNorth and BBC, lets kids use their hands to set the rhythm and tempo for the orchestra on screen.
The BBC Philharmonic Maestro is an innovative endeavour that makes kids feel like they have all the power. The project is part of the Manchester International Festival. Have a look for yourself at just how amazing it is.
Implications - Youth consumers require a high amount of stimulation to become engaged with what they are doing. Interaction in art and video games is symptomatic of this tendency. Companies should create experiences that draw this demographic in through interaction.
The BBC Philharmonic Maestro is an innovative endeavour that makes kids feel like they have all the power. The project is part of the Manchester International Festival. Have a look for yourself at just how amazing it is.
Implications - Youth consumers require a high amount of stimulation to become engaged with what they are doing. Interaction in art and video games is symptomatic of this tendency. Companies should create experiences that draw this demographic in through interaction.
Trend Themes
1. Interactive Art Experiences - Companies should create interactive art experiences that engage youth consumers and draw them in through interaction.
2. Youth Engagement in Video Games - Companies can tap into the tendency of youth consumers to seek highly stimulating experiences by creating video games that offer interactive and engaging gameplay.
3. Power and Control in Experiences - Creating experiences that make consumers feel powerful and in control, such as the BBC Philharmonic Maestro project, can be a disruptive innovation opportunity for companies.
Industry Implications
1. Art and Entertainment - The art and entertainment industry can create interactive art experiences and video games to engage youth consumers.
2. Technology and Gaming - The technology and gaming industry can develop innovative interactive gaming experiences that provide stimulating gameplay for youth consumers.
3. Education and Training - The education and training industry can explore the use of interactive experiences like the BBC Philharmonic Maestro project to enhance learning and engagement among students.
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