British publishing house Hodder & Stoughton dreamt up a creative and interactive way to promote the upcoming release of Stephen King's new collection of short stories 'Bazaar of Bad Dreams.'
To help promote the British edition book release, the publishing company took to Twitter, asking people to send in descriptions of their nightmares to be illustrated in the style of UK cover art for 'Bazaar of Bad Dreams.' Using the hashtag #BazaarDreams, users are free to tweet their most frightening or surreal nightmares to be depicted by illustrator Seb Chaloner.
The nightmarish drawings feature a combination of stark black illustrations set against a backdrop of vibrant water colors, and make for an unsettling and innovative interactive social media marketing campaign.
Nightmarish Book Art
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