Baz Luhrmann Heads Down Under for 'Australia'

By: Marissa Brassfield - Published: Oct 14, 2008 • References: & adgabber
Famed director Baz Luhrmann took a psychological approach in promoting his new film 'Australia'--association.

In DDB Worldwide's "Come Walkabout" campaign to promote tourism in Australia, Baz Luhrmann directs a commercial whose premise is very similar to that of the movie he has just completed. In both 'Australia' and the "Come Walkabout" campaign, a stressed woman finds peace--and herself--in Australia.

The dreamlike spot is similar to Baz Luhrmann's other surreal works like 'Moulin Rouge' and 'William Shakespeare's Romeo + Juliet.' 'Australia' is set for a November 26 release in the United States. As the premiere date nears, further cross-promotion will occur between Australia and Baz Luhrmann's 'Australia.' Stats for Using Association to Promote Movies Trending: Older & Average
Research: 5,134 clicks in 397 w
Interest: > 3 minutes
Concept: Using Association To Promote Movies
Related: 69 examples / 53 photos
Segment: Males, 18-35
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