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Using Association to Promote Movies Edit
Baz Luhrmann Heads Down Under for 'Australia'

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Using Association to Promote Movies
Baz Luhrmann Heads Down Under for 'Australia'
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Using Association to Promote Movies - Baz Luhrmann Heads Down Under for 'Australia' (VIDEO)
Baz Luhrmann Heads Down Under for 'Australia'
 Published: Oct 13, 08
 Views: 3,069

Famed director Baz Luhrmann took a psychological approach in promoting his new film ‘Australia’—association.

In DDB Worldwide’s “Come Walkabout” campaign to promote tourism in Australia, Baz Luhrmann directs a commercial whose premise is very similar to that of the movie he has just completed. In both ‘Australia’ and the “Come Walkabout” campaign, a stressed woman finds peace—and herself—in Australia.

The dreamlike spot is similar to Baz Luhrmann’s other surreal works like ‘Moulin Rouge’ and ‘William Shakespeare’s Romeo + Juliet.’ ‘Australia’ is set for a November 26 release in the United States. As the premiere date nears, further cross-promotion will occur between Australia and Baz Luhrmann’s ‘Australia.’

References:  australiamovie.net, adgabber

Filed In:  branding,  commercials,  marketing,  media,  pop culture






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Using Association to Promote Movies