Battlbox Delivers Hardcore Survival Supplies to Subscribers' Doorsteps

By: Charlotte Joyce Kidd - Aug 17, 2015
References: battlbox & nytimes
Just in case a magazine subscription is too tame, start-up company Battlbox delivers crates of hardcore tools, supplies and weapons to its survivalist subscribers' doorsteps each month.

The first Battlbox, aptly named 'Mission 1,' includes military issue can-openers, a signal mirror, an emergency blanket and Bear Grylls waterproof fire starters in the basic edition. Subscribe to the next level of Battlbox, the 'Advanced Box' and you'll also get a survival manual, a military marching compass and a three-mode 300 lumen flashlight. The coveted 'Pro Plus Box' contains the "Knife of the Month," which for the starter kit is the Kershaw Cryo II Blackwash. This seems like everything a serious survivalist could ever dream of. But Battlbox delivers a new Mission Box each month, packed with gadgets to help survive shark attacks, hurricanes or even the end of the world.

Battlbox is riding the wave of two current consumer interests: the fascination with survivalist, apocalyptic shows like Naked and Afraid or The Walking Dead and the success of subscription services like Dollar Shave Club. Battlbox is one of the more extreme examples of the increasing popularity of monthly home deliveries.