Vitali Tissue Paper Boasts a Boxed Brand Identity

By: Jana Pijak - Sep 14, 2015
Appealing to lovers of luxury, these boxed bathroom tissues embody comfort and elegance. While toilet paper products are not always associated with luxury or exclusivity, Vitali's Tissue Paper aims to change this notion.

Elevating the image of traditional bathroom tissues, this product is boxed and sold in a set of four pieces. Each toilet paper roll is individually wrapped in paper and is placed in an elegant box with a metallic silver finish.

Conceived by UK-based designer Marcus Elvis de Jesus, this brand identity evokes an elegant and upscale air. Rather than appearing subtle and traditional, this bathroom tissue packaging borrows from expensive cosmetics and skincare products. The boxed toilet paper set lives up to its "a beautiful standard" logo and makes any washroom more accommodating.