Esthe WAM Hair Remover Commercial Sends Girls Down the Lane

By: Elsa Blaine - Published: May 17, 2009 • References: advertolog
Bathing suits, bowling and a pretty girl, what more can you ask for in a beauty product ad campaign? This hilarious commercial for Esthe WAM hair remover, originally shot in Japanese, is subtitled but it’s the video itself that creates the fun.

The star, a pretty girl in a black bikini, is in the final frame of a big bowling competition (go figure), one where she in fact does not hurl the ball, but follows along down the alley with the ball firmly locked in her fingers.

According to the commercial, if she had used the WAM hair removal product, the outcome would have been more favourable. Stats for Bathing Suit Bowling Trending: Older & Mild
Research: 8,759 clicks in 365 w
Interest: 4 minutes
Concept: Bathing Suit Bowling
Related: 59 examples / 45 photos
Segment: Females, 18-55
Comparison Set: 21 similar articles, including: retro-inspired bowling bars, naughty landscaping, and hip bowling alleys.