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Understated Futurism Editorials

The Bathing Light Image Series for Kenton Magazine is Edgy

— May 29, 2014 — Pop Culture
Photographer Zoe Economides captures the "Bathing Light" editorial for Canadian fashion publication Kenton Magazine. The outdoor image series captures sleek architectural views that mirror a range of futuristic wardrobe picks by stylist Lenya Jones.

Lenya dresses model Suzi in clean and simplistic dresses, oversized separates and fitted outerwear garments from labels that include Daniel Avakim, Elvis et Moi and Wanderlust and Co among a slew of others.

The stylist works alongside fellow creative team members Frankie, in charge of model Suzi's platinum, pixie hair style and makeup artist Jess Chapman who gives her a bold look with bleached brows and a smoky eye. Kenton Magazine's "Bathing Light" editorial is a subtle translation of a futuristic visual inspiration. Its wardrobe is modern and youthful while remaining versatile and wearable for day-to-day life.
Trend Themes
1. Futuristic Fashion - Disruptive innovation opportunity: Explore futuristic materials and designs in fashion to create unique and cutting-edge wardrobe options.
2. Architectural Photography - Disruptive innovation opportunity: Combine fashion and architectural photography to create visually captivating images that showcase the intersection of art and design.
3. Bold Makeup Looks - Disruptive innovation opportunity: Experiment with bold and unconventional makeup styles to push the boundaries of beauty and create avant-garde looks.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate technology into fashion design and production processes to create futuristic garments with enhanced functionality.
2. Photography - Disruptive innovation opportunity: Develop new techniques and software that allow for seamless integration of fashion and architectural photography, offering unique visual experiences.
3. Beauty - Disruptive innovation opportunity: Collaborate with fashion brands to create makeup collections that embrace bold and futuristic aesthetics, encouraging consumers to experiment with their looks.
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