Lush's New Subscription Service is Perfect for Bath Lovers
Katherine Pendrill — August 7, 2017 — Marketing
References: facebook & cosmopolitan
For bath lovers who are looking to ensure that they never run out of bath-time accessories, Lush is now offering a bath bomb subscription service. This means that Lush fans never even have to leave the house in order to test out the latest colorful bombs, masks and other bath products.
Lush's new bath bomb subscription service is a brand new option that allows consumers to have bath bombs delivered right to their door on a regular basis. The service is entirely customizable, so consumers can choose exactly which products come to their door and when. The service includes every non-limited-edition item available on the Lush website, which means that body washes, face masks and a number of other products are available in addition to bath bombs.
Lush's new bath bomb subscription service is a brand new option that allows consumers to have bath bombs delivered right to their door on a regular basis. The service is entirely customizable, so consumers can choose exactly which products come to their door and when. The service includes every non-limited-edition item available on the Lush website, which means that body washes, face masks and a number of other products are available in addition to bath bombs.
Trend Themes
1. Bath Bomb Subscription Services - Subscription-based services that deliver bath bombs and other bath accessories directly to consumers' homes are becoming more popular; there is an opportunity for companies to customize subscriptions based on individual preferences.
2. Customizable Subscription Services - Consumers' desire for personalized subscription services that fit their unique preferences opens up opportunities to innovate and provide new levels of convenience.
3. At-home Self-care - With the increasing trend of at-home self-care, there is an opportunity for companies to create innovative products and services that cater to this market, such as bath bomb subscription services.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can benefit from offering subscription services like bath bomb delivery, as at-home self-care continues to grow in popularity.
2. E-commerce - E-commerce companies can create disruptive innovation opportunities by personalizing subscription services and offering convenient at-home delivery options for bath bombs and other similar products.
3. Subscription Services - Subscription-based services can capitalize on consumers' desire for convenience and customization by offering unique and personalized options, such as the customizable Lush bath bomb subscription service.
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