Bath & Body Works Packaging Features Nostalgic Knitted Imagery

By: Amelia Roblin - Published: Dec 24, 2013 • References: beardwood & packagingoftheworld
There are certain go-to symbols that conjure warm feelings surrounding Christmastime, and Bath & Body Works' 2013 Holiday Traditions packaging makes use of several of them to inspire seasonal sales. With the help of the Beardwood & Co. creative team, the company has come to present a cozy collection of body washes, lotions, hair mousses and home fragrances.

Charming cartoons are present on many of the labels, picturing illustrated characters taking part in quintessential snow activities such as skating and skiing. Other products display images of snowballs, cups of cocoa, wrapped gifts and peppermint candies. Bath & Body Works' 2013 holiday packaging also includes tubes that have been swathed in crocheted and woven patterns, typical of winter sweaters. Stats for Sweater-Inspired Branding Trending: Older & Buzzing
Research: 6,249 clicks in 125 w
Interest: 1.4 minutes
Concept: Bath & Body Works 2013
Related: 70 examples / 54 photos
Segment: Females, 12-35
Comparison Set: 26 similar articles, including: drawn damsel branding, patterned petal branding, and scaly chromatic packaging.