The Batelco Directory campaign shows that it's so easy to use, it will feel like peeling back the earth like a piece of paper in an actual directory, leaving behind the desired destination in plain view for the searcher. The campaign promotes how fantastically fresh the Bahrain telecommunications company is compared to the traditional Yellow Pages and even more recent business lookups such as Yelp and Google.
Created by Middle Eastern advertising agency FP7/BAH, each poster in the Batelco Directory campaign boasts a different color scheme to complement the different destinations used. Illustrated and photographed by Surachai Puthikulangkura, in collaboration with Supachai U-Rairat, the campaign aims to "communicate the convenience and ease [in] using the Directory," according to the agency.
Stats for Peeled-Back Earth Ads
Trending: Older & Mild
Research: 2,555 clicks in 207 w
Interest: 3.2 minutes
Concept: Batelco Directory Campaign
Related: 47 examples / 36 photos
Segment: Neutral, 18-55
Comparison Set: 17 similar articles, including: adventurous auto propaganda ads, spice-suffering dog ads, and watercolor makeup ads.
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