Wish Formula's Bat Face Mask is Spooky and Refreshing
Ellen Smith — August 7, 2018 — Fashion
References: peachandlily & popsugar
While some brands are still releasing summer-ready products, Wish Formula is prepping consumers for the Fall season with the release of a spooky bat face mask that's sure to fulfill everyone's Halloween wishes.
While humorous and adorable, the black-clad mask also provides consumers with a nourishing formula that minimizes the appearance of dark circles. The Bat Mask is infused with vitamins A and E which brightens the under-eye area, alleviating the indicators of a poor night's sleep. Relaxing, effective and in the shape of everyone's favorite spooky creature, Wish Formula's Bat Mask is sure to impress.
This mask follows the pattern of aesthetically pleasing or Instagrammable face masks, which play into common social media themes of shareable self-care content.
While humorous and adorable, the black-clad mask also provides consumers with a nourishing formula that minimizes the appearance of dark circles. The Bat Mask is infused with vitamins A and E which brightens the under-eye area, alleviating the indicators of a poor night's sleep. Relaxing, effective and in the shape of everyone's favorite spooky creature, Wish Formula's Bat Mask is sure to impress.
This mask follows the pattern of aesthetically pleasing or Instagrammable face masks, which play into common social media themes of shareable self-care content.
Trend Themes
1. Spooky Face Masks - The trend of spooky-themed face masks for the Fall season provides an opportunity for brands to tap into holiday-specific beauty products.
2. Instagrammable Face Masks - The trend of aesthetically pleasing face masks that are shareable on social media provides an opportunity for brands to target the younger generation of consumers who are more inclined towards online shopping.
3. Under-eye Brightening Masks - The trend of face masks that focus on brightening and nourishing the under-eye area offers an opportunity for brands to cater to skincare users looking for specific solutions to dark circles and tired eyes.
Industry Implications
1. Beauty Industry - The beauty industry can leverage the trend of spooky and Instagrammable face masks as a way to attract young, online shoppers with holiday-specific beauty products.
2. Skincare Industry - The skincare industry can benefit from the trend of under-eye brightening masks as a way to cater to consumers who are looking for specific solutions to dark circles and tired eyes.
3. Social Media Industry - The social media industry can take advantage of the trend of Instagrammable face masks by offering user-generated content tools that allow brands and consumers to create and share content related to face masks.
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