Reebok Launches Reeboppers Based on Late Artist Jean-Michel Basquiat

The estate of artist Jean-Michel Basquiat has entered into a multi-year agreement with Reebok to produce a new collection of shoes as well as a new global ad campaign.
The new shoe, dubbed Reeboppers and designed by Maharishi of London, features the late artist’s favorite colors—black, red and white - as well as his trademark crown logo.
The shoe is priced at $140 and due in stores at any moment; more designs may be forthcoming as well. Reebok’s “I Am What I Am” campaign is including Basquiat along with other celebrities, including Jay-Z, 50 Cent, Allen Iverson and Christina Ricci. (ARTNET)