BASF Presents Myto at K2007

By: Happy Hotelier - Published:   Updated: Apr 20 2011 • References: media.basf &
Via Design Spotter I came across this innovative chair: The Myto Plastic Cantilever Chair, designed by Konstantin Grcic, a possible threat to the infamous traditional monobloc plastic chair and presented at K2007, the German International Trade Fair for Plastic and Rubber.

Implications - The MYTO chair is very strong and will definitely not break easily. It has an elegant look and comes in all sorts of different colors. The chair came into production quite quickly after the design was made and only took a year to put it on the market. Plank is an Italian furniture manufacturer that became interested in the chair and now sells it in its stores. Stats for Plastic Cantilever Chair Trending: Older & Mild
Traction: 4,539 clicks in 386 w
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Concept: Plastic Cantilever Chair
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Segment: Neutral, 18-55
Comparison Set: 16 similar articles, including: talking beer billboards, luxurious pet beds, and fire-starting business cards.