Barvecue Carnitas Offers a Versatile Option for Recipes
Michael Hemsworth — November 11, 2021 — Marketing
The Barvecue carnitas plant-based meat product is being launched by the brand to provide consumers with an option to incorporate into their favorite Mexican cuisine dishes. The product comes as a plant-based version of the classic Mexican shredded pork recipe and features a wood-smoked finish along with a recipe that is vegan-friendly, gluten-free and non-GMO verified. The meat-free Carnitas is perfect for tacos, fajitas, enchiladas, burritos and much more.
Founder and CEO Lee Cooper commented on the new Barvecue carnitas plant-based meat product saying, "We are seeing wide appeal from vegans, vegetarians, flexitarians and meat-eaters looking to put a healthier option on the center of the plate a couple of times a week. Barvecue’s new plant-based carnitas bring a whole new flavour of plant-based goodness to everyone.”
Founder and CEO Lee Cooper commented on the new Barvecue carnitas plant-based meat product saying, "We are seeing wide appeal from vegans, vegetarians, flexitarians and meat-eaters looking to put a healthier option on the center of the plate a couple of times a week. Barvecue’s new plant-based carnitas bring a whole new flavour of plant-based goodness to everyone.”
Trend Themes
1. Plant-based Meat Substitutes - There is an opportunity for companies to continue to innovate and develop new plant-based meat products to cater to the growing demand for meat-free choices.
2. Ethnic Plant-based Cuisine - There is an opportunity for companies to develop and market plant-based meat substitutes that cater to specific ethnic cuisines, such as Mexican, Italian, or Chinese cuisine.
3. Healthy Meat-free Options - There is an opportunity for companies to develop and promote plant-based meat substitutes as a healthier option to traditional meats, targeting not only vegans and vegetarians, but also flexitarians and meat-eaters looking to incorporate healthier options into their diets.
Industry Implications
1. Food and Beverage - There is an opportunity for food and beverage companies to innovate and develop new plant-based meat substitutes, catering to the growing demand for meat-free options.
2. Fast-casual Restaurants - There is an opportunity for fast-casual restaurants to incorporate plant-based meat substitutes into their menus to cater to the growing demand for meat-free options.
3. Retail - There is an opportunity for retail stores to increase their selection of plant-based meat substitutes, catering to the growing demand for meat-free options.
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