The iPads are variants of student housing but make good use of limited space with sleek modern fittings in kitchens and bathrooms. Good proportions are the key to attractive living space and the iPads largely avoid the cramped feeling that could easily come with a tiny floor space. The â€œBarratt iPadâ€ is just 380 sq ft â€" 25 per cent smaller than an average 500 sq ft one-bedroom flat, but larger than a studio apartment.
The one-bedroom version, which includes a small lounge, dining area, fully fitted kitchen, double bedroom, fully fitted bathroom and balcony, will sell for between £80,000 and £120,000. This is below the new £125,000 threshold at which buyers must pay stamp duty.
Barratt has spent 18 months developing the concept and has already pre-sold its first 30 iPad homes in Middlesbrough.
Stats for The iPad
Trending: Older & Warm
Research: 10,544 clicks in 526 w
Interest: 4 minutes
Concept: The IPad
Related: 38 examples / 29 photos
Segment: Neutral, 12-35
Comparison Set: 14 similar articles, including: fruity sangria snow cones, top 100 marketing innovations in may, and wirelessly charged earbuds.
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