The Barnardo campaign against child poverty has caused a lot of controversy. The print advertisements have the tag line, "There are no silver spoons for children born into poverty," and then depict a wailing baby with either a crawling cockroach or poisonous liquid going down their throat.
In its bid to cause a sincere reaction, these images were found to be offensive and irresponsible. The complaints contended such ads could even encourage children to imitate what they’ve seen if they happened to catch the advertisement. Looking through the ads, however, I must admit that this sort of advertising is fairly powerful.
Stats for Child Poverty Shockvertising
Trending: Older & Warm
Research: 15,096 clicks in 317 w
Interest: 3.7 minutes
Concept: Barnardo Campaign Against Child Poverty
Related: 49 examples / 38 photos
Segment: Neutral, 18-35
Comparison Set: 18 similar articles, including: gruesome shockvertising, shockvertising with bite, and shockvertising lawsuits.
Child Poverty Shockvertising
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