The Barnardo campaign against child poverty has caused a lot of controversy. The print advertisements have the tag line, "There are no silver spoons for children born into poverty," and then depict a wailing baby with either a crawling cockroach or poisonous liquid going down their throat.
In its bid to cause a sincere reaction, these images were found to be offensive and irresponsible. The complaints contended such ads could even encourage children to imitate what they’ve seen if they happened to catch the advertisement. Looking through the ads, however, I must admit that this sort of advertising is fairly powerful.
Child Poverty Shockvertising
13,312 clicks in 227 w
More Stats +/-
Shockvertising with Bite