On April 5, Match.com hosted 'Bark in the Park,' one of its new social events that encourages people to get together in person. As you can probably guess from the name of the event, this particular one focused on bringing dog owners together.
To get singles to the event, two posters were set up around London’s Battersea Park and were made to be absolutely impossible to miss, since they were scented with the aroma of "beefy dog food," which would naturally draw dogs and dog walkers towards it. One poster was set up at dog-level and the second one was set at eye-level, so that owners could read the flyer for the dating event while their pets curiously sniffed the one below.
Stats for Pet Food-Scented Posters
Trending: Older & Mild
Research: 841 clicks in 111 w
Interest: 0.6 minutes
Concept: Bark In The Park
Related: 42 examples / 32 photos
Segment: Neutral, 18-55
Comparison Set: 15 similar articles, including: girlfriend-generating subscriptions, personality-powered dating apps, and dating app interventions.
Pet Food-Scented Posters
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