The Barena Venezia Spring/Summer 2013 advertisements draw readers into the farming side of fashion. Placed intricately alongside the featured models are piles of broomsticks and hay, making it appear as if the subjects were ready for a day spent countryside as opposed to a runway.
This Barena Venezia collection is inspired by Baro, a Venetian region that stands between land and water. Because of the diverse nature of the terrain, locals would wear functional apparel that could be worn for the purposes of farming, hunting and fishing. These elements are present in the line, apparent in the loose yet durable fabrics that are appropriate for a variety of settings. Glamor was at the same time infused into the series with sleek velvet loafers.
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Concept: Barena Venezia Spring/Summer 2013
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Segment: Females, 18-35
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