Spice Up Your Packaging with a Clever Barcode Design

By: Mesel Isaac - Published: • References: stevesimpson and behance.net
Illustrative designer Steve Simpson has created some spectacular barcode designs that liven up what is otherwise the most boring part of any packaging.

Barcodes serve a strictly utilitarian purpose, they may be bland but they serve an incredibly important sale and inventory function. Steve Simpson wondered why they couldn't "be more fun" considering the real estate they command on every package. With that in mind, Mr. Simpson created 'Illustrated Barcodes,' these barcode designs add a sense of whimsy to the brand and really liven up the packaging.

Steve makes it clear though that adding a barcode design isn't a simple matter of drawing on the lines and hoping for the best. You have to worry about line spacing and the readability of your code so the scanner can recognize your new barcode design.