The New Barbie Ad Features Young Girls with Professional Careers

By: Ady Floyd - Oct 11, 2015
References: adweek
Creative advertising agency BBDO worked with Mattel to create this adorable and inspiring Barbie ad. The ad aims to encourage curiosity, education and confidence among young girls.

The ad features a cast of young girls who are already in their chosen careers. For example, Maddy is the coach of a male soccer team while Gwyneth is a professor at a university where she teaches biology. The ultimate goal for this playful sketch is to teach girls that they can become whatever they want at a young age.

Additionally, the ad encourages girls to continue playing with Barbies because their interactions with dolls will prompt further learning. This heart-warming Barbie ad appeals to both young girls as well as parents. By promoting the brand's message of female empowerment, the spot speaks to various audiences.