The Barber Spa Campaign Focuses on 'The Art of Shaving'

By: Meghan Young - May 19, 2015
References: bbdo & adeevee
The Barber Spa ad campaign takes a different approach to the common idea of 'The Art of Shaving.' As though inspired by traditional Asian artworks, there is something very exotic about the imagery accompanying the tag line. It even interprets the facial hair in the form of shadowy hands. The Barber Spa campaign suggests that the look is crafted by the person, which is absolutely true.

Conceived and executed by the BBDO ad agency based in New York, United States, it was art directed by Cesar Finamori and Fernando Mattei with creative direction by David Lubars and Greg Hahn. The images were also illustrated by the multi-talented Cesar Finamori. Informative and informal, the Barber Spa campaign will resonate with consumers on a basic level.