This Brazilian Barbecue Bible Would Come in Handy for Upcoming Holidays

By: Alyson Wyers - Published: May 7, 2014 • References: jwt & designtaxi
The multifunctional barbecue bible, or Biblia Definitiva Do Churrasco, has everything you need for a cookout. Conceived to advertise Brazilian company Tramontina's cookware line, 'The Bible of Barbeque' was designed by agency JWT Brazil. Each page can be used as a tool to make the perfect picnic, from starting a fire to salt seasoning.

This barbecue bible is ideal for grilling any time of the year, but would come in particularly useful if you were planning on making your mom dinner for Mother's Day or entertaining friends during the May long weekend.

According to the commercial, the barbecue bible was only delivered to a small group of 'master barbecue chefs,' but a toned down version will be sold in selected Brazilian stores. Stats for All-Encompassing BBQ Books Trending: Older & Warm
Research: 857 clicks in 106 w
Interest: > 3 minutes
Concept: Barbecue Bible
Related: 73 examples / 56 photos
Segment: Males, 18-55
Comparison Set: 27 similar articles, including: pencil-thin produce ads, nap-inducing notebooks, and playful knife campaigns.