The BAPE Fragrance is a First for the Japanese Clothing Brand

By: Rebecca Byers - Mar 1, 2016
References: highsnobiety
A recently announced BAPE fragrance will be the first venture into aromatics from the iconic Japanese apparel and accessories brand. The premier fragrance from A Bathing Ape is contained within a transparent glass bottle shaped like the instantly recognizable BAPE head logo. The featured scent is rooted in notes of sandalwood, which may bring back visceral memories of the Pacific.

The intriguing venture into the realm of fragrance is a seemingly unexpected move from a streetwear brand with a global reputation, but it makes sense that the brand would seek to establish a sensory-driven signature experience.

The inaugural BAPE fragrance will be available beginning March 5, 2016, and will be sold at select retailers, such as cult fashion destination colette in Paris.