When it comes to getting the message across about child abuse, the newly banned Ogilvy Dublin PSA for the Irish Society for the Prevention of Cruelty to Children does not mess around. The spot, which is only 40 seconds long, shows a little boy being struck repeatedly by an adult, as he delivers a moving speech called "I Can't Wait Until I Grow Up."
I'd be lying if I said this heartwrenching anti-abuse ad didn't bring a tear to my eye, but the graphic nature and realism of the video isn't what got it banned from the Irish media. Ireland's Advertising Standards Authority pulled the ad after claims that the PSA was sexist, because it only shows an adult male abusing the boy.
Whether you agree with the ASA's argument or not, the realism of the banned Ogilvy Dublin PSA makes it extremely powerful and addresses the important issue in a way not seen before.
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