Superstar

Controversial Guerrilla Campaign

By: Bianca Bartz - Published: Nov 10, 2007 • References: futureheadz
An outrageous guerrilla ad for MINI Clubman was banned three days after it was projected on the Messeturm in Frankfurt, Germany.

The campaign caused a lot of pressure for competitors, ultimately resulting in the termination of the interactive MINI Clubman campaign.

A secondary guerilla campaign for MINI in Frankfurt including plastering self-adhesive stickers all of the the city, including ones on parked cars that read, “My other car is a Mini Clubman.” I’m just not sure how they didn’t get stuck with vandalism charges for the cross walks they sabotaged!

Check out the video of the banned high rise ad!