An outrageous guerrilla ad for MINI Clubman was banned three days after it was projected on the Messeturm in Frankfurt, Germany.
The campaign caused a lot of pressure for competitors, ultimately resulting in the termination of the interactive MINI Clubman campaign.
A secondary guerilla campaign for MINI in Frankfurt including plastering self-adhesive stickers all of the the city, including ones on parked cars that read, “My other car is a Mini Clubman.” I’m just not sure how they didn’t get stuck with vandalism charges for the cross walks they sabotaged!
Check out the video of the banned high rise ad!
Banned Mini Ad
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Controversial Guerrilla Campaign
By: Bianca Bartz - Published: Nov 10, 2007 • References: futureheadz