The Banned Lancia Duster commercial is filled with crude gestures and un-polite language. Not something you would normally see in a workplace environment!
Lancia had made this ad to describe its Duster as being a great bargain; but somewhere the message got lost. "In the process, the company managed to alienate an entire nationality and portray its dealers as a pack of bloodthirsty, vulgar thieves willing to yank the shirt off your back and insult your wife." Though for some, this may not the most desirable company image, one can't help but wonder what the Banned Lancia Duster really feels.
Stats for Self-Deprecating Campaigns
Trending: Older & Chilly
Research: 1,748 clicks in 278 w
Interest: > 3 minutes
Concept: Banned Lancia Duster Commercial
Related: 74 examples / 57 photos
Segment: Neutral, 18-55
Comparison Set: 27 similar articles, including: 40 creative car commercials, curvaceous car commercials, and hipster-morphing car commercials.
More Stats +/-
Curvaceous Car Commercials
40 Creative Car Commercials
Hipster-Morphing Car Commercials
Racist Car Commercials
Condescending Car Commercials