The Advertising Standards Agency (ASA) spoke up for thirteen year old girls everywhere when they busted Pink Patch for overstating their claims that pounds would just melt away by wearing their pink diet patch. Supposedly the herbs released would reduce cravings for food, thereby curbing the appetite.
Implications - ASA found out that Pink Patch had absolutely no evidence that their product works. ASA also found that Pink Patch had tested their products on animals instead of humans, which is not acceptable. A spokeswoman for the ASA named Olivia Campbell said that Pink Patch's ad was "promoting bad medical practice."