Isla Fisher Creates a Humorous Brand Endorsement for ING Direct

By: Laura McQuarrie - Jul 9, 2015
References: ingdirect.au & adweek
The desire to uphold tradition and a serious brand image often prevents many banking commercials from being funny, but not the 'Isla for ING Direct Australia Monologue.'

Before the Australian actress delivers a snappy one-liner endorsement for the bank, we get to hear some of the dialogue that goes through her head in preparation for her performance. Some of her comical thoughts include crediting the bank with winning more awards than Hollywood actors like Hugh Jackman and Russel Crowe.

The Isla for ING Direct commercial falls into the same category as Neil Patrick Harris' commercial for Heineken and Anna Kendrick's ad for Newcastle Brown Ale, which also use humor, mockery and seemingly reluctant endorsers to appeal to Millennials who want to know exactly when they're being targeted with marketing.