The Band by True Religion Initiative Bring Smartwatches to Retail

By: Katherine Pendrill - Mar 16, 2016
References: & psfk
A new initiative called 'Band by True Religion' aims to incorporate smartwatches into the in-store shopping experience. While many retailers have been experimenting with the idea of using smartphones to engage customers, this company is going one-step further.

The Band by True Religion initiative is a new retail experiment that involves providing customers with a more interactive shopping experience. As part of the initiative, sales associates will be equipped with Apple Watches so that they can educate customers about the brand. If the customer already has the True Religion app on their phone, the Apple watch will be able to pick up information about the customer's preferences. In these cases, sales associates can use the technology to inform the customer about new products they may be interested in. The watch will even sync to the company's inventory system so that sales associates can stay on top of what is in stock.

The initiative demonstrates how wearable technology may soon be used to improve the in-store shopping experience.