The Band-Aid Extra Large Campaign Anticipates Large Wounds

By: Meghan Young - Published: Feb 17, 2012 • References: jwt & ibelieveinadv
Kids often take big risks that require big bandages almost immediately afterwards; the Band-Aid Extra Large campaign encourages the use of a particular brand of big bandages. Johnson & Johnson has introduced a line of Band-Aids equipped to patch up large scrapes and bruises.

The Band-Aid Extra Large campaign was conceived and executed by JWT, an ad agency based in Sao Paulo, Brazil. It depicts a young boy and girl who happen to be surveying the world from a very high perch. The first from the top of a skateboard ramp and the second from a swing. Although their perspectives have been greatly exaggerated, the possibility of large wounds have not been.

Régis Fernandez photographed the Band-Aid Extra Large campaign while Christian Faria, Ricardo Kawano and Vinicius Montana art directed it. Stats for Exaggerated Drop Ads Trending: Older & Mild
Research: 2,076 clicks in 222 w
Interest: 3.5 minutes
Concept: Band-Aid Extra Large Campaign
Related: 42 examples / 32 photos
Segment: Neutral, 4-18
Comparison Set: 15 similar articles, including: passport stamp ads, towel-whipped ads, and cross-eyed animal ads.