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Kids often take big risks that require big bandages almost immediately afterwards; the Band-Aid Extra Large campaign encourages the use of a particular brand of big bandages. Johnson & Johnson has introduced a line of Band-Aids equipped to patch up large scrapes and bruises.

The Band-Aid Extra Large campaign was conceived and executed by JWT, an ad agency based in Sao Paulo, Brazil. It depicts a young boy and girl who happen to be surveying the world from a very high perch. The first from the top of a skateboard ramp and the second from a swing. Although their perspectives have been greatly exaggerated, the possibility of large wounds have not been.

Régis Fernandez photographed the Band-Aid Extra Large campaign while Christian Faria, Ricardo Kawano and Vinicius Montana art directed it.